This was a digital social media campaign clients could opt into to post on their Facebook pages for the month of November. We used the nationally recognized campaign of Novembeard (also known as Movember) to raise awareness for men’s health issues. Clients and their employees were encouraged to start growing their facial hair at the beginning of the month and not shave until the end of the month. They were also encouraged to post photo updates to their social media accounts to show their progress. A template was provided so they could easily insert their before and after images at the end of the campaign.
