Designing things to appeal to children is a lot of fun. This project in particular challenged me to try my hand at a more animation style. The only guidelines the client had was that they wanted the logo to be bright and colorful and have some sort of ocean theme. I chose the octopus because I imagine that is how a dentist must feel when working on a child. If they just had more arms… Of course when designing for children, you have to realize they aren’t really your target audience. You are actually designing to appeal to their parent or guardian, who is the one ultimately making the financial decision. So while your designs can be fun and childlike, they should also be smart and sophisticated.
